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Strategic marketing management : planning, implementation and control / Richard M.S. Wilson and Colin Gilligan

By: Contributor(s): Material type: TextTextCopyright date: �1992Publisher: Amsterdam ; Boston ; London : Elsevier/Butterworth-Heinemann, 2005Edition: Third editionDescription: xii, 867 pages : illustrations ; 28Content type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780750659383
  • 0750659386 (pbk.)
Subject(s):
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Holdings
Item type Current library Collection Call number Copy number Status Barcode
Core Textbook Collection Core Textbook Collection Main Library -University of Zimbabwe Main Library Core Textbook Collections Core Textbook Collections HF5415.13 WIL (Browse shelf(Opens below)) 1 Available 36010010971
Core Textbook Collection Core Textbook Collection Main Library -University of Zimbabwe Main Library Core Textbook Collections Core Textbook Collections HF5415.13 WIL (Browse shelf(Opens below)) 4 Available 36010010995
Core Textbook Collection Core Textbook Collection Main Library -University of Zimbabwe Main Library Core Textbook Collections Core Textbook Collections HF5415.13 WIL (Browse shelf(Opens below)) 3 Available 36010006079
Core Textbook Collection Core Textbook Collection Main Library -University of Zimbabwe Main Library Core Textbook Collections Core Textbook Collections HF5415.13 WIL (Browse shelf(Opens below)) 5 Available 36010011907
Core Textbook Collection Core Textbook Collection Main Library -University of Zimbabwe Main Library Core Textbook Collections Core Textbook Collections HF5415.13 WIL (Browse shelf(Opens below)) 2 Available 36010009171

Previous edition: 1997

Includes bibliographical references (pages [813]-851) and index

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