Hackley, Christopher E. <br/><br/>
Advertising and promotion:  communicating brands/ 
Chris Hackley. 
 - London;  Thousand Oaks, Calif.:  SAGE Publications,  2005. 
 - 264 p., [8] p. of plates:  col. ill.;  25 cm. 
<br/><br/>Includes bibliographical references (p. [239]-246) and index. 
<br/><br/><label>ISBN: </label>0761941533 (hbk.) 0761941541 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Advertising--Social aspects.<br/>Sales promotion.<br/>Advertising--Brand name products.