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CONSUMERS / Eric Arnould, Linda Price, George Zinkhan.

By: Contributor(s): Material type: TextTextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill/Irwin, c2004.Edition: second editionDescription: xxv, 845, [22] pages. : colored. illustration. ; 27 centmetersContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0072537140 (alk. paper)
  • 0071214267 (international : alk. paper)
Subject(s): LOC classification:
  • HF5415.32 ARN
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Holdings
Item type Current library Collection Call number Copy number Status Barcode
Open Shelf Books Open Shelf Books Main Library -University of Zimbabwe Main Library Stack Room 2 Open Shelf HF5415.32 ARN (Browse shelf(Opens below)) 1 Available 36005001161

Includes bibliographical references and indexes.

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